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Pay Per Click News

How to Win with Paid Search

Advertisers use paid search to drive relevant traffic to their website. Much care is taken in generating the perfect keyword list and the most engaging ads. But advertisers can’t stop there! Even if you have the most seamless paid search campaigns, there are still...

Tis the Season to Starting Thinking about the holidays

Google has shared their holiday calendar outlining the biggest days for shopping online. Even if you’re not selling a product online, that doesn’t mean you’re excluded from holiday advertising. Are you offering a holiday special on your services? Are you dressing up...

Paid Search Text Ads Deconstructed

All ads are not created equal.  Google continues to add and evolve their paid search ads.  When viewing  ads on Google, there are basically three categories.  First is a basic ad, which contains all required information to run paid search.  Then, there is the paid...

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